designer: Frank Tjepkema
design year: 2002
manufacturer: Tjepkema Studio, The Netherlands
materials: Gold-plated steel
notes: This medallion in the shape of a decorated cross is made out of paper-thin layers of gold-plated steel perforated to reveal logos like those of Coca Cola, Diesel, Kleenex and Gucci.
dimensions: 3.5" long
Link: moss > Bling Bling medallion.
"In 20th century magic a sigil is most often a linear figure created to be a visual concentration of the will of the magician. The concept was created by painter/occultist Austin Osman Spare. He devised a method by which a statement of intent for any specific magical spell is rendered into a linear design, in which the original intent is completely buried. That figure - the sigil - is then charged with the magical will of the creator, and becomes, in effect, a current of energy with a will, or a 'spirit' that brings about the intent of the spell. His technique, now known as sigilization, became a core element of chaos magic and from there, has developed into a popular element of Western magic.
The theory that sigila are consciously used as magical tools by businesses (such as in the highly-recognized corporate logos of Coca-Cola and McDonald's) and invest them with a comparable degree of prestige and power is popular among occultists and a common element in conspiracy theories."