PARIS—Fashion house and perfumer Chanel, famed for its iconic, $300-an-ounce No. 5 scent, announced that it has created a cost-efficient fragrance for the Third World, one specifically designed for the rigors of dry, dusty, less glamorous environments in the Southern Hemisphere.
"Smelling positively bewitching should be the right of everyone, not just a privileged few," said Chanel CEO Maureen Chiquet at the gala launch for the new scent, Chanel 3rd, in Paris' Centre Georges Pompidou Monday. "It is our hope and belief that this new fragrance will bring much-needed panache to the Third World."
Link: Chanel Develops Durable, Low-Cost Perfume For Third World | The Onion - America's Finest News Source.
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