"With her first line of clothing due to cause riots in Topshop at the beginning of next month, plus other projects in the pipeline, Brand Moss has arrived, her new image sealed by an identity masterminded by Peter Saville, in collaboration with typographer Paul Barnes.
'Kate is in an exceptional territory of her own,' explains Saville. 'She is an icon to everyone, in that young women can relate to her and aspire to be her. She’s an accessible icon, and similarly she’s not intimidating. She’s synonymous with possibility for young women – she’s not impossibly beautiful, or alluring, or mannered. It’s that that’s made her such an astonishing role model for her times. Plus Kate has never denied or denounced her roots; she hasn’t moved on to another world. All this has endeared Kate to a generation. She’s a brand. And this next stage for her is the inevitable product realisation of that brand'...."
Link: CR Blog- Blog Archive- Kate Moss: The Brand.
Via Design Observer.
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